Yes. Despite that general adults’ perception TikTok is just for kids, it is a platform that captures attention of a certain group. Most users of TikTok are from the age of 15 to 24. In fact, those older than 24 are starting to be on TikTok too be it purposely or by coincidence. Perhaps they are parents who want to monitor their kids anonymously?
Those who are aware of the power of TikTok have also ventured into TikTok to create content. These content are not limited to miming and dancing to trending songs. I saw many businesses have conveyed important information in a creative way with various features available on TikTok.
Rather than shying away from the quickly growing social media channel, it is best for business owners study the platform and study the best way to make full use of it. Probably you’re still thinking it isn’t suitable for the nature of your business yet. But register an account anyway before someone else takes your business name.
Big businesses and organizations like Tarte cosmetics, The Washington Post, Prada, Red Bull, Primark and even UNHCR are already on TikTok. So that means they know what are the opportunities available on TikTok. If not, they wouldn’t have wasted time putting out content on the platform.
Although the age group of your potential customers may not exist on TikTok (yet). They currently have elder family members and they themselves are growing up anyway. It is great if your brand is able to show to them that your brand exist and what does it offer.
Imagine if one day their parents needed to buy flowers and their kid mentions that “Oh, I know this one cool flower shop on TikTok and they’ve got really beautiful collection.” Definitely being busy parents, they’d go and check out on your TikTok account or website if you have on. Perhaps they’d head on to your shop straight away to see it themselves!
So what do you think? Would you consider your business to be on TikTok or not? Let me know in the comments.