Categories
Internet Marketing

How To Choose The Best Social Media Platform For Your Business

According to Gary Vee who is a reknowned social media expert, businesses should put out content as much as possible to stay ahead in the market. Based on his content strategy, Gary takes the approach of bombarding valuable contents on 7-10 social media platforms available.

If you’re a new online entrepreneur or solopreneur, creating content consistently every single day might be a bit overwhelming for you. No worries! Just start focusing on creating on one platform first.

To make things easy for you, I’d offer two levels of consideration. If you’re on an advanced phase then skip Level One. Choose whichever suits you best. Do things that are most convenient for you. But most importantly is that you must be CONSISTENT on creating content.

facebook application icon
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Level One: Ask yourself, which platform are you most familiar with and you’re most active? Then choose that one particular platform to create, create, create. Keep going like a juggernaut.

Level Two: If you have very active accounts on two or three platforms, then you can start deliberating on your customers. There are at least 2 aspects that you’d need to consider to choose which social avenue would you like to spend more time on to promote your business:-

  1. The customer’s age range: The age factor is really important for you to know because most users between the age of 24-40 years are on instagram and those aged 35 years and above would still prefer Facebook. Well, this applies at least in the Malaysian market.
  2. Interest: Knowing what interests your customers would help you to strategize the kind of content that would entice your customers on your social media platforms.

 

ARE YOU GOOD IN WRITING OR SPEAKING?

It is also important to know your strength. Are you brilliant in writing or do you feel great talking in front of a camera? Okay… if you love writing then take unique pictures and post with interesting written stories on your business instagram or Facebook Page. Take it as a mini-blog. Value is key. Remember that.

But if you prefer speaking then start creating videos and post them on IGTV. From a long video you can select the best portion that suits as a teaser and post them on instastories or post feed. But it would be way better if you would upload it again on your YouTube channel.

So choosing your business platform is not as difficult as you imagined after all, eh? I hope this will give you something new and it’d encourage you to start getting your business online. Good luck!

 

 

Categories
Internet Marketing

How To Take Your Offline Business Online? (Very Basic Stuff)

You sell products from your shop, a small cart at a mall or a stall at the night market. Probably you have a restaurant or you offer services be it from your own dedicated premise or by going to your customer’s homes.

But then you realise that selling your stuff or services is a struggle. So you decided to take your offline business to the net. You want to start selling online but you have no idea on how to go about doing it.

man with hand on temple looking at laptop
Photo by bruce mars on Pexels.com

There are many easy ways to start your business online. Don’t be overwhelmed with the technical and tactical parts and let that be a hindrance for you to start doing it. Here I’d like to share with you three (yes only 3!) simple steps to make your business have an online presence so that it’ll be easier for your customers or potential customers to find you.

1. HAVE A CLEAR CUT BUSINESS IDENTITY

First you must have a name of your business. It doesn’t necessarily have to be a name of your LLC or as in Malaysia your registered enterprise or Sdn. Bhd. entity. But it must have a unique name that reflects the nature of business so that it’ll be easier for new customers to identify what does your business offer.

Secondly, you must have a clear cut description of what your business sells and the services that you offer. This will further provide a direct to the point explanation of your business to your customer from the moment they set eyes on your social media accounts or website.

For example, your registered company’s name can be Starstruck Sdn. Bhd. but your business name is Starstruck Media. A simple description of the business could be “We are the digital marketing agency that brings out the uniqueness of your brand that can boost sales online”.

2. START WITH SOCIAL MEDIA ACCOUNTS

It is best if your account names or handles are registered on all of the top social media platforms which are Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Business (if you have business premise). But if it seems all too much for you to handle, then register at least a Facebook page, Instagram business account and a Twitter account.

Make sure that all of the account names or handles are the same in order to create uniformity. Besides, by registering with the exact same names it will create ubiquitous presence of your business brand on the internet and it will be easier to be found in future.

3. DAILY UPDATES AND PUT OUT AS MUCH VALUABLE CONTENT AS POSSIBLE.

Each of the social media platforms have different nuances and it is better to design special types of contents for each of them. As a start, make one account as the main account of putting out content about your business.Then just reshare the contents on the rest of your social media accounts.

Remember, these contents need to bring value to your customers and it’s not only about selling your products. The objective is to build trust and a long term relationship with your customers.

It will take time but definitely will pay off if you are consistent. Just start doing and keep going because along the way you will understand how it works. By doing, along the way  you will start learning how to strategize further for your online marketing.